Prachi Desai was present at the Citizen event, and it was obvious that the Japanese company is looking in to making her their new brand ambassador for South Asia since she was sporting one of the latest ladies Citizen watches on her wrists. Prachi Desai is a pretty famous television and film actress, known for her roles in Bollywood movies and dramas. The company is looking to tap in to the potential of the South Asian market in order to expand its sales and looks to upcoming models and actresses to further its brand.

Prachi Desai is a comparatively new actress to have entered the Bollywood scene, but she saw success with films such as Rock On, Once upon a Time in Mumbai and Bol Bachchan.  Moreover, she has also worked on Indian Television, having done a very popular role in an Indian drama that airs on Zee TV, namely Kasamh Se. Her endorsement with Citizen watches look almost complete, and she could be seen wearing a black skirt and a white shirt, flashing a big smile with her Citizen watch. The potential looks very good in these markets, since there are a lot of people who would be willing to buy low end Citizen watches.